The choice of beauty in which women of all ages, races, skin colors and social levels trust the most. Simply, it does not matter who you are or where you are; Wet'n'Wild has a product for you. The No. 1 brand in valuation in the entire United States. Wet'n'Wild was launched on the market in 1979 with lipsticks and nail polish at 99 ¢, the same lipsticks and the same enamels that are still sold at the same price today.