In the 70s, Tommy Hilfiger opened his first store called "The People's Place" in Elmira (New York), although it was not until 1984 when he founded his brand name in Manhattan thanks to the collaboration of the Murjani group. The brand has always been characterized by having a balance between sport style and classic style, in this way it can reach all kinds of audiences. In 1995 he launched his first fragrance, Tommy, today the brand has a variety of fragrances for men and women.