BIC products provide simple solutions for daily needs. When creating his first product, the BIC Cristal pen, BIC chose to go directly to the essentials: create something simple, reliable, that everyone could use, facilitating something that we all do. This vision is at the center of all movement that BIC carries out. Throughout history, BIC has always been at the forefront of satisfying the needs of its customers. Each time BIC identifies a specific need, it responds with technical ingenuity to optimize performance, thanks to its progressive research and development.