Pantene hair products were born in Switzerland in 1945 by the Hoffman-LaRoche laboratory. Its name comes from panthenol, an ingredient contained in hair products. In the 60s he made the leap to the US and began advertising on television with fashion icons such as Iman, who created controversy by the phrase-slogan "Do not hate me for being beautiful". After years of research, Pantene has developed many lines of shampoo, conditioner and mask that adapt to each type of hair: dry, smooth, curly, dyed, brittle ...
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