The chemist Eugène Schueller founded the L'Oréal brand in France in 1907. The first product he created was hair dyes, and a few years later he launched his hairdressing, perfumery and cosmetics products on the market. Thanks to its success, it began to establish itself in countries around the world, reaching more than 150. Its product lines encompass a wide range of perfumes, cosmetics and makeup offered by all the brands of the group, such as: Lancôme, Biotherm, Cacharel , Helena Rubinstein and many more.
The chemist Eugène Schueller founded the L'Oréal brand in France in 1907. The first product he created was hair dyes, and a few years later he launched his hairdressing, perfumery and cosmetics products on the market. Thanks to its success, it began to establish itself in countries around the world, reaching more than 150. Its product lines encompass a wide range of perfumes, cosmetics and makeup offered by all the brands of the group, such as: Lancôme, Biotherm, Cacharel , Helena Rubinstein and many more.
