The most personal care for exceptional hair Your hair says it all about you. It's the first thing that lets your personality glimpse. It is a personal power to express your identity. As each woman is different and luxury is personal, quality care requires personalized attention. The type of hair, concerns about the scalp, internal and external factors are some of the variables that can affect the health of the hair. Since 1964, Kérastase has been a pioneer in research and science, and has raised hair treatment to the same level as luxury facial care. The textures and their application become more pleasant and sensory. New customized solutions included the introduction of greater cleanliness, known as the "bath" and its routine signature with its three steps: 1, 2 and 3. 1. Bathing: It is the essential first step of the ritual. The bath and massage prepare the scalp and hair to receive the specific treatment. A melting texture, a subtle perfume, a massage of the scalp. 2. Treat: It is a revolutionary and specific treatment that acts in depth. The transformation is perceived immediately. The hair regains its vitality and splendor, with lasting results. 3. Texturing: It is the final step of the ritual, an invaluable aid in the realization and finishing of the hairstyle. PIONEER SCIENCE. Our advanced research team challenges conventional hair knowledge, actively seeking new discoveries, solutions and ingredients. KNOWLEDGE OF THE HAIRDRESSER. Our hairdressers try treatments in real situations in the halls of Paris, Tokyo, Rio de Janeiro and New York.