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Shiseido was founded in 1872, four years after the Meiji Restoration. Arinobu Fukuhara, former chief pharmacist of the Japanese Navy, opened the first Western-style Japanese private pharmacy in Ginza, the country's cultural and fashion center. Concerned about the poor quality of pharmaceutical products sold to the public at that time, Arinobu decided to open a pharmacy to offer Western-style products, at a time when herbal medicine was still the most popular. The Shiseido lines personalize their treatments. In their products do not matter the jars but what they offer inside them. Quality First: The constant search for Shiseido to reach the highest levels of quality, has supported for almost a century, all its activities. Coexistence and Shared Prosperity: Shiseido seeks to share its benefits with all companies and with all individuals associated with the Company. Respect for Clients: Shiseido must be totally oriented to customer service. Corporate Stability: Shiseido must have a firm infrastructure with long-term objectives. Sincerity: Shiseido must conduct business transactions with loyalty, honesty and respect.